About The Soap Mama In New Mexico

The Soap Mama has been operating since 2019 and is a 100% woman owned business. Based in West NM, our shop has major influence from both the Spanish heritage and the Zuni heritage, as the owner derives from both cultures. 

A word from the Soap Mama: "Hi! My name is Dominique and I am the owner behind The Soap Mama, All of my life, I have been taught how to use herbs in every day life, preparing them to be eaten, in medicinal uses, or just for spiritual purposes. When I joined the industry, I noticed that there is a mass influence of tallow product, but not so many plant based options. After learning about the body and how it absorbs medicine through the pores, as well as learning about the man made chemicals found inside most commercial soaps, it inspired me to create my own, non-toxic skincare line. The soaps and skincare that we produce have mass inspiration from my ancestors and the teachings I have received. My great-grandmother was a curandera (a healer) who passed down her teaching to my grandmother, who then taught me. I also got to learn a bit of traditional medicine from my aunt out in Zuni, who took me to forage herbs in Nutria.  I took this opportunity to develop formulas that are completely derived from local plant oils and herbs, to give the consumer a different take on skincare. It is my mission to provide our consumers, clean, affordable skincare."

That being said, we offer a range of naturally derived soaps and skincare. Our main focus is to stick to the classic notes that everyone loves, while incorporating something that isn't seen yet as "modern". Our best example of this is our famous Corn soap, derived completely from the vegetable. Let it be known that our formulas are for everyone and we have scents, colors, and textures to suit any skin tone and any issue. However, if you lead a vegan lifestyle, or just LOVE vegan skincare, then our brand would be ideal for you. 

All soap produced by The Soap Mama is handmade in small batches, to ensure quality. We make our soap the old fashioned, cold process way, and we use absolutely NO RECIPE BOOKS. All of our formulas are hand formulated, to ensure that our soap is uniquely made and 100% original.  I work extra hard to source the best ingredients that can be bought locally, and I take in pride in saying that a lot of our ingredients are foraged from various mountains around New Mexico. Being able to spot ingredients is a skill that takes time and helps build my craft, so every year we are open, I not only get better at my craft, but I enhance the freshness and quality of our products. So if you're looking to level up your skincare and open your mind, I invite you to try our traditional products, you won't be disappointed!